Why don’t we call the company Marvel?
“In the 1960s, we realized we were onto something. I figured we needed a new name, because we were not the same company we had been. I remembered the first book Martin published when I started there was called Marvel Comics. It had the Human Torch and the Sub-Mariner, and it was very successful. Why don’t we call the company Marvel? There are so many ways you can use that word in advertising. I came up with catch phrases like “Make mine Marvel” and “Marvel marches on!” — Stan Lee